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ZB gives NHCC K50,000 for culture promotion

THE National Heritage Conservation Commission has been given K50,000 by Zambian Breweries for natural resource and culture preservation.

 

And the Ministry of Tourism and Arts has praised Zambian Breweries for its commitment to supporting the nation’s arts and culture.

 

The K50,000 donation was raised during this year’s Mosi Day of Thunder in Livingstone held on April 29 attended by more than a thousand local and international revelers, who flocked to the tourist capital to enjoy the nation’s best musical and cultural talent.

 

Zambian Breweries head of Brand Marketing Nomonde Donsa said the company was committed to working and partnering with the government and other institutions to promote and preserve arts, culture and natural resources, among others.

 

The support also ties in with Zambian Breweries’ brand ethos for its Mosi lager brand, which aims to inspire young Zambians to unleash their thunderous potential,

Donsa said.

 

The market-leading beer is named after Livingstone’s famous waterfall – Mosi-oa-Tunya – which means The Smoke that Thunders – one of the seven natural wonders of the World, also known as Victoria Falls.

 

 

The National Heritage Conservation Commission will use the funds for rehabilitation of the path to the Boiling Pot at the Falls, pave the driveway at the entrance to the Falls, and also rehabilitate one of the ladies’ ablution blocks.

We are proud and happy to work with NHCC. For us at Zambian Breweries, we understand and appreciate that arts, culture and natural resources are important and people should appreciate them,

said Donsa.

Zambian Breweries has also intensified its on-going responsible drinking campaign, which was much in evidence during the Mosi Day of Thunder, when the company worked with the Road Transport and safety Agency (RTSA) to ensure people were safe on the roads.

Ministry of Tourism and Arts permanent secretary Dr Liya Mutale commended Zambian Breweries for the support.

 

The Ministry of Arts and Tourism recognises the efforts that Zambian Breweries has made in the promotion and preservation of arts, tourism and culture, which has also created employment,

said Dr Mutale.

 

“Today, we are witnessing that great partnership where Zambian Breweries is handing over a cheque for K50,000 to the National Heritage Conservation Commission for the improvement of infrastructure and preservation of natural resources. This is a commendable and an appreciated gesture that other companies should emulate. The improvement of infrastructure in the country calls for concerted efforts between government and the private sector.”

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