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Zanaco on rebranding drive

ZANACO board chairperson Charity Lumpa says the bank has embarked on a massive rebranding exercise aimed at making it a top transactional and digital bank in Zambia.

Launching the bank’s Waterfalls Shopping Mall branch in Lusaka on Thursday evening, Lumpa said the bank was making fresh marks and a fresh start in the way it would serve its more than a million customers.

She said ZANACO was equal to its clients’ expectations.

“Following the launch of the ZANACO mobile application last year, we are witnessing another milestone in the transformation journey of our bank into a whole new experience of customer service delivery. From making it possible for customers to conduct business in the comfort of their own spaces through the mobile application, we have taken our commitment to take our customers’ experience to another level,” said Lumpa. “We are cognizant of the global shifts in banking, the changing needs of our customers, and level of responsibility we carry as Zambia’s largest local bank. We therefore do not take our current position for granted and have committed ourselves to constantly improving and living up to the brand that customers expect. Our view is that our customers are looking for a bank with a local understanding and a world class experience and that this is something that ZANACO is better placed to deliver.”

And ZANACO managing director Henk Mulder said he was excited that the transformation of the bank had started gaining momentum with great support from its customers.

He said the bank’s goal was to create a favourable environment for business growth.

Mulder said the Waterfalls Mall branch was designed to empower customers’ digital need with increased availability beyond normal banking hours.

“The opening of our first digital branch is a clear testimony that we are committed to creating memorable experiences for you our customers each time you visit us to conduct your banking and other business,” said Mulder. “Today’s launch of our branch here at Waterfalls is a very proud moment for us at ZANACO as it is a key milestone in our transformation to become a more customer-centric bank and eventually top transactional bank by 2020…”

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