THE Football Association of Zambia will today meet all 20 Premier League teams to consult on available sponsorship before signing and announcing the official sponsors ahead of the new season kicking off on March 18.
MTN’s deal ended last December with sources disclosing that the mobile telecommunications giant still wants to continue sponsoring the league. Super League teams have for a long time been lamenting the poor sponsorship packages in the league, most of which were done without their consent. According to inside sources, FAZ engaged MTN and several other would-be sponsors to register concerns from the clubs as well as proposing improved offers to MTN for their quest to continue with league sponsorship and other willing partners.
Sources however could not disclose the figures involved saying it would be done at an appropriate time when all parties agree on the finalities.
FAZ is also seeking to end the culture of one sponsor getting exclusive rights like was the case with the just ended MTN sponsorship in order to allow other corporate players to participate when the league is restructured.
But perhaps what will excite clubs is the fact that MTN is likely to retain the headline sponsorship of the league and has agreed to pay clubs directly into their respective accounts as opposed to the old system.
Other league sponsorship partners that the consultations would focus on includes a banking partner, Insurance, Water, beverages, supermarkets and others. FAZ president Andrew Kamanga when contacted said the meeting which was being held for the first time was in line with his administration’s policy of transparency and accountability.
“We have a meeting with Super League clubs tomorrow (today) once the consultations are concluded, we will arrange for signing of the contract probably next week. We are looking at various partners it’s all encompassing. Yes, again this has not been done before and all payments due to the clubs will be paid directly by the sponsor to individual clubs. Again a first in line with our transparency and accountability policy,” said Kamanga.
At the same meeting, a presentation on the coming league restructuring will be made by an expert.