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Zambian movie premieres on Emirates’ inflight system

AN award-winning movie set in Zambia is among films chosen by Emirates Airlines to showcase its new inflight entertainment syncing system introduced this month.

‘I am Not a Witch’, which is set in Zambia and tells the story of an orphan, played by Margaret Mulubwa, who is declared a witch and banished to a commune of elderly “witches”. The film last year won the BAFTA Award for Outstanding Debut by a British Writer, Director or Producer for Zambian-born Welsh director Rungano Nyoni and producer Emily Morgan at the 71st British Academy Film Awards.

According to a statement availed by Langmead Media, the film is on the playlist for ICE, Emirates’ award-winning inflight entertainment, which has over 4,000 channels of on-demand entertainment.

The catalogue includes over 1,000 movies, popular television box sets, thousands of music tracks, podcasts and games.

Emirates has introduced a new function on its app to allow customers to create bespoke playlists ahead of their flight and sync it to their seats once on board.

“This latest functionality on the Emirates app elevates the customer experience even before they step onto the aircraft,” said Sir Tim Clark, Emirates Airline president. “Our customers can now browse the unmatched content on offer and create personal entertainment playlists at their leisure, and once comfortably settled in their seats on board, they simply sync and press play.”

The syncing capability is currently available on over 100 Emirates Boeing 777 aircraft and will be made available progressively across the entire fleet, including A380 aircraft in the coming months.

Emirates, which flies daily direct from Lusaka to Dubai and Harare, offers entertainment in 44 languages and each month over 100 movies are added to the system./LM/SM

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