COCA-COLA Beverages Africa has announced that it has received the requisite regulatory approval to acquire Fairy Bottling Zambia Limited and commenced operations on February 4 this week.
The acquisition was confirmed in a press statement co-signed by Coca-Cola Beverages Zambia commercial director Herbert Nuwamanya and Coca-Cola Beverages Africa Group head of corporate reputation and communication Wendy Thole-Muir.
Fairy Bottling produces AquaSavana and Super Maheu (fermented maize beverage) as well as other soft drinks.
“With this agreement, CCBA has acquired the production facility in Lusaka and the sales and distribution infrastructure. This follows the recent acquisition by CCBA of Kalundu Beverages Limited, trading as Coca-Cola Beverages Zambia (CCBZ). By combining the current sparkling soft drinks business of CCBA in Zambia with the state of the art production and distribution capability existing at Fairy, CCBA will be a more cost-effective operator in Zambia,” read the statement.
Norton Kingwill, CCBA’s managing director for the Southern Africa region, which includes Namibia, Botswana and Zambia, said: “We believe that the acquisition of Fairy Bottling allows us to achieve greater efficiencies which ultimately means better value for consumers and improved service to customers.”
Kingwill confirmed that “the operations of Fairy Bottling will continue as normal and all employees will remain with Fairy after transfer”.
CCBA, Africa’s largest Coca-Cola bottler, bottles and distributes beverages whose trademarks are owned by the Coca-Cola Company affiliated entities and is the world’s 8th largest Coca-Cola bottler by revenue.