THE US embassy has urged Zambian journalists to have their audience in mind when writing stories.
The embassy says journalists should avoid one-source stories.
Closing a two-day news editors training in newsroom management in Chipata on Monday, US embassy public affairs officer Sean McIntosh said journalists should ensure their audiences understood what they were writing about.
McIntosh said journalists should keep in mind whether an average person understood what they write or talk about.
He urged journalists to ensure they practice what they had learnt at the training.
“All of you are seasoned and grown reporters but there is always much to learn. I remember someone said yesterday (Sunday) that learning was a continuous exercise and that’s the truth no matter whether you are a young child or an adult. Learning is an exercise that is ongoing,” McIntosh said.
He urged journalists to contact him whenever they wanted to get stories regarding US activities in Zambia.
McIntosh also reminded journalists to avoid single source stories.
“One big issue that was discussed was the issue of doing one source stories. One source stories have only one source in the body of the story instead of multiple sources. So let’s put that in mind when we are doing stories. Let’s think about the other side so that you can complete [your article],” said McIntosh.
A participant, Onicious Maamba, said the training would impact positively on the lives of the journalists who attended it.
The Feel Free FM news editor said the knowledge that the journalists gained would help them further their skills in their work.
He praised Linda Hervieux, who was the main trainer.
The training was organised by Alliance for Community Action in conjunction with the US Embassy.