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MTN Zambia launches WearItForMe mask campaign

MTN Zambia is adding its voice to the global drive to raise awareness about the importance of wearing masks with today’s launch of the #WearItForMe campaign across its 21 African and Middle Eastern markets.

To help drive change in behaviour, MTN Zambia has committed its September 2020 marketing resources to encourage everyone to do more to save lives.

“As our Africa and Middle East markets continue to navigate the ‘new normal’ brought about by COVID-19, wearing masks remains one of the most effective preventative measures to slow the spread of the virus and accelerate recovery. However, many people refuse to wear them, wear them incorrectly, or still feel it is not important,” reads the statement issued by Lisa Mulozi, the manager – communications and CSI.

MTN Zambia chief executive officer Bart Hofker told journalists, “we have included a mother figure in our campaign to reinforce the company’s message as our mothers play a big role when growing up.”

“#WearItForMe is the next phase in MTN’s COVID-19 response under Y’ello Hope – MTN’s umbrella initiative which provides much-needed support during times of societal need,” reads the statement.

“It is a powerful call-to-action using the voice of some of the most influential figures within our communities and across the continent; our mothers, and mother-figures. The initiative will see mothers and mother-figures sending heartfelt messages to their children, and all the children of Africa, to wear their masks and ‘wear it for me’ – saving lives.”

According to Mulozi, MTN’s #WearItForMe campaign would build on the work already carried out under Y’ello Hope to brighten lives and limit the impact of the pandemic.

She stated that MTN had prioritised looking after its people, customers, communities and networks while focusing on efficiencies to help navigate the pandemic and its effects.

Mulozi stated that the initiatives range from free data lifelines and zero-rated access to educational sites

MTN, according to Hofker, partnered with Save the Children International and offered support to their School Feeding Programme which caters to the needs of over 30,000 school going children in Zambia.

He added “we also partnered with Lusaka City Council and Nemchem Chemicals Zambia Limited to disinfect and clean Kulima Tower bus station and part of Ben Bella Road in the fight against Covid-19 and in support of government’s effort to Keep Zambia Clean, Green and Health Campaign.”

The WearItForMe will run throughout the month of September and members would visit www.wearitfor.me to send a message to someone encouraging them to do the right thing.

“#WearItForMe: Because when we all wear masks, we protect each other,” reads the statement.

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