JAMESON Irish Whiskey says it is embarking on Jameson Journey’s, an exciting bond and connect initiative, that seeks to identify Changemakers in communities to assist them in driving impactful change, one community at a time.
According to a statement, Changemakers, were “the phenomenal people who were a ray of sunshine” and continue to uplift communities despite adversities.
“After the devastating effects of the COVID-19 pandemic, we all can do with a little more feel-good moments, hence Jameson Irish Whiskey is embarking on Jameson Journey’s, an exciting bond and connect initiative, that seeks to identify Changemakers in our communities to assist them in driving impactful change, one community at a time,” it stated.
“To kick-off the project, Jameson Irish Whiskey has already given Zamsure Sports Complex in Lusaka a much-needed facelift, restoring the basketball court to allow the community to enjoy it together again. In the coming weeks, the project will see Changemakers nominate feasible actions they would like to see happen in their community for the benefit of all with the help of some personalities on Facebook and Instagram.”
It stated that they would root for areas where people can bond, connect and create together and can be anything from their favourite local barbershop that has brought them together, a chill area in their neighbourhood, or connect street games.
Grant Bester, head of marketing for Pernod Ricard, South Central Africa, said as the Jameson Irish Whiskey brand, the objective was to provide upbeat, fun and positive spaces in communities of the markets they operate in.
“We advocate for social cohesion; thus, we want to ensure that we give people beautiful areas where they can connect, bond, and create. We have uncelebrated heroes in the community, those we call Changemakers and we are saying, let’s identify them, celebrate them, and assist them in bringing their vision to get those areas that bring the buzz in the community to life,” it stated.
“As we roll out the initiative in the coming weeks, do your part too and nominate individuals who will bring that change in your community and create places where lasting memories will be made”.
Makuza Mazzuki, popularly known as B Mak, together with model Christina Sakala and reggae dancehall sensation T Sean, have all partnered with Jameson Irish Whiskey on the campaign and in the coming weeks, they will assist with driving nominations for Changemakers. Jameson Journey’s is set to drive stronger communities that enjoy connecting, bonding, and creating amazing memories together.