THE Independent Broadcasting Authority (IBA) has directed Muvi TV and all broadcasting stations to take ethical considerations seriously, regardless of whether a programme is paid for or not.
Director general and board secretary Josephine Mapoma said IBA, as regulator of broadcasting stations, followed with keen interest a Muvi Television programme featuring Poor People’s Party president Alex Muliokela.
Mapoma said the IBA had observed that such programming comes as a result of broadcasting stations’ attempt to fill up space on their platforms, resulting in them setting aside professional ethics and moral obligations to society.
“While the Authority understands that each station has its own editorial independence, it will not take kindly to radio and television stations that throw caution to the wind and fail to exercise good moral judgment. The Authority wishes to direct Muvi TV and all broadcasting stations to take ethical considerations seriously, regardless of whether a programme is paid for or not,” she said.
She cautioned stations against broadcasting material, which might cause humiliation, distress and violate human dignity in accordance with Section 33 of the IBA Act of 2002, which provides the minimum professional standards for the journalism profession.
Mapoma said the Authority would not hesitate to invoke Section 29 of the IBA (Amendment) Act of 2010 which gives the Board power to suspend, revoke or cancel any broadcasting licence issued under the Act.
“In view of the forthcoming presidential, parliamentary and local government elections, the IBA would like to sound an early warning to all broadcasters to exercise professionalism in order to avoid contravening the law and face consequences,” said Mapoma.